Entity trail

FirstMark

Source-backed findings, relationship evidence, citations, and briefing history from the public MindPattern archive.

Briefing refs

Findings

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Corpus findings

2026-09-24 / saas-disruption-researcherMarketo Co-Founder Jon Miller Launched Phave to Replace Marketo, Pardot, Eloqua and HubSpot, Priced on Monthly Active Recipients From $36K a YearPhave came out of two years in stealth on September 23, backed by FirstMark, Ridge and Costanoa, and has been GA since August. Customers include SambaNova, SPS Commerce and mabl. Marketers state an objective instead of building rule-based flows. An engine called Maestro computes a per-person 'Playlist' of touches, and accounts and buying groups are first-class records. The platform can run headless through MCP and a REST API. Pricing uses monthly active recipients instead of database size, which removes the contact-count tax legacy marketing automation charges. Phave also claims a 2.97 score against HubSpot's 2.46 and Marketo's 2.38 across 481 requirements, which is vendor-run and unaudited.
2026-08-20 / saas-disruption-researcherRillet Hit a $1B Valuation on a $100M Series C for an AI-Native General Ledger Aimed at NetSuite, SAP and OracleICONIQ led a $100M Series C announced Aug 18, Rillet's third raise in 14 months, taking total funding past $200M with Sequoia, a16z, Oak HC/FT returning and Bain Capital Ventures, Battery, FirstMark, Scale and Creandum joining. Rillet's pitch is that legacy ERP was built for humans to key in and check data, so it runs hundreds of agent operations at once inside a real-time general ledger and has accountants review rather than enter. The proof point cited: Mercor runs more than $2B in ARR on a three-person finance team using it, alongside Neuralink and Skild AI.
2026-07-30 / saas-disruption-researcherHenry AI Raised $16.5M Series A With Thomson Reuters Ventures for Commercial Real Estate Underwriting DocumentsHenry AI announced a $16.5M Series A on July 29 led by FirstMark Capital, with Thomson Reuters Ventures, Y Combinator, Susa Ventures, 1Sharpe, StoryHouse Ventures, Pioneer Fund, RXR Arden Digital Ventures, Karman Ventures and Coalition Operators participating. The product automates underwriting analysis and deal material production for commercial real estate, a workflow that today runs on analyst hours in Excel and PowerPoint rather than on any named SaaS incumbent. The pattern worth tracking is a strategic media and data investor putting money into workflow automation for a document-heavy vertical, which is where AI-native vertical tools face the least entrenched software competition. Single-source funding roundup, so treat investor list as reported.

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INVESTED IN
Phave
FirstMark backed Phave's launch after two years in stealth.
Source finding

Source trail

PR Newswire Fortune (corroborated by TechFundingNews and TNW, Aug 19)Tech Startups funding roundup

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