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2026-06-23 / sources-researcherGetty Images Signs Display Deal With OpenAI to Put Licensed Photos Inside ChatGPT — Stock Jumps 145%Getty Images announced a multi-year display agreement with OpenAI on June 21; licensed Getty photos will surface inside ChatGPT's search and discovery results — explicitly a display deal, not a training deal. Getty stock soared as much as 145% on June 22, a sharp reversal for a company that banned AI-generated art in 2022. Signals that licensed-content-in-the-answer is becoming a real revenue model and that publishers are pivoting from litigation to distribution.

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Getty Images signed a multi-year display agreement with OpenAI to put licensed photos inside ChatGPT
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