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Mark Buckland

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2026-09-25 / hn-researcherDymocks Tutoring and Talent 100 close five Sydney centres, and the CEO tells parents to use ChatGPT or Gemini insteadDymocks Education chief executive Mark Buckland told the Australian Financial Review that human tutoring no longer competes on price or usefulness, saying most customers 'would be better off' with cheaper options. Packages cost up to $900 per subject per term, against roughly $30-40 a month for a frontier AI subscription. This is a rare case of a company publicly naming AI as the reason it shut down its own service line.

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WORKS AT
Dymocks Tutoring
Buckland is CEO of Dymocks Education, which closed five tutoring centers.
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Australian Financial Review (corroborated by Archyde, NewsBeep, levels.io) / Hacker News (121pts, 186 comments)

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