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Vercel Runs On Ai Agents 96 Of Marketing 93 Of Support Sdr Team Reabsorbed

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2026-06-07 / news-researcherVercel Runs on AI Agents: 96% of Marketing, 93% of Support, SDR Team ReabsorbedIn a SaaStr deep dive (~June 5, 2026), Vercel CPO Tom Occhino said roughly 96% of the company's marketing content now starts with AI agents and a support agent resolves 93% of inquiries with no human intervention. A lead-qualifying agent replaced a large SDR team, with those staff redeployed to higher-impact work. Vercel built hundreds of internal agents on its own stack before productizing them — a concrete data point on AI compressing go-to-market headcount.

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Vercel Runs On Ai Agents 96 Of Marketing 93 Of Support Sdr Team Reabsorbed intelligence trail | MindPattern