CROSS-CATEGORY: Consumption-Based Billing Converges Across Infrastructure, Marketing, and IT — Three Categories Independently Abandon Per-Seat in May

HubSpot / AWS / ServiceNow·high signal

Three unrelated SaaS categories independently shipped consumption/outcome-based billing within weeks: Anthropic's Claude Platform on AWS uses CCU-based billing ($0.01/unit, hourly metering), HubSpot's Customer Agent dropped to $0.50 per resolved conversation (outcome-based, 65% resolution rate), and ServiceNow's MCP Server includes consumption metering for all agent transactions. Combined with hybrid pricing hitting 41% adoption across the industry, per-seat licensing is dying simultaneously across infrastructure, marketing automation, and IT operations — not as a coordinated strategy but as independent convergence on the same conclusion.