Hightouch Hits $100M ARR at $2.75B Valuation — Per-Campaign Pricing Replaces Per-Seat in MarTech

SF Standard·high signal

SF Standard reports (May 12) that Hightouch, backed by Goldman Sachs and Bain at a $2.75B valuation, has crossed $100M ARR with customers like Spotify, DoorDash, and DraftKings. The company charges per campaign run rather than per user seat — a structural break from the 2010s SaaS model — and co-CEO Kashish Gupta argues 'SaaS revenue is not going anywhere. There just needs to be a true AI solution at the center.' Workforce scaled from ~12 to 400+ employees.