HubSpot Undercuts Intercom on AI Support Pricing: $0.50 vs $0.99 Per Resolution — Outcome-Based Pricing War Accelerates

SaaStr·high signal

HubSpot dropped its Breeze Customer Agent pricing to $0.50 per resolved conversation in April 2026, undercutting Intercom Fin's $0.99 by half. Sierra leads at $150M+ ARR on pure outcome pricing, Intercom Fin grew from $1M to $100M+ ARR resolving 2M issues/week across 8,000 companies, and Salesforce now runs three pricing models simultaneously. Hybrid pricing (base + usage/outcome) now covers 43% of SaaS companies, projected to hit 61% by year-end — seat-based pricing collapsed from 21% to 15% share in 12 months.