Google Cuts AI Ultra Subscription to $100/Month From $250 at I/O 2026

TechTimes·medium signal

Google dropped its AI Ultra subscription from $250 to $100/month at I/O 2026, targeting developers and power users with 5x higher Gemini usage limits than the $20 AI Pro tier, 20TB cloud storage, YouTube Premium, and beta access to Gemini Spark. The aggressive 60% price cut positions Google's premium AI tier directly against Anthropic's metered Claude pricing and OpenAI's $200/month Pro plan.