Klarna Launches Shopping Search App Inside ChatGPT: 100M+ Products, 13 Markets, MCP-Powered

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Klarna launched a Shopping Search app inside ChatGPT on May 20, powered by Klarna's Product Search MCP server connecting ChatGPT to 100+ million products and 400 million merchant listings across 13 markets. Users describe what they want in natural language and get visual results with live prices and availability. Retailers appear in organic results by relevance, with optional sponsored placements clearly labeled. Traffic from AI platforms to retail sites grew nearly 700% during the 2025 holiday season with 31% higher conversion rates, validating the agentic commerce pattern.