First AI-Generated Feature Film Screens at Cannes Market — $500K Budget, $400K Was Compute
Wall Street Journal·medium signal
Higgsfield AI debuted 'Hell Grind,' a 95-minute fully AI-generated film, at the Cannes Marché du Film on May 22. The film cost $500,000 with $400,000 spent on compute alone and was produced in two weeks. However, Cannes Film Festival clarified the screening was at the market (which accepts any paying film), not the official selection — highlighting both AI filmmaking's rapid progress and the gap between technical capability and artistic recognition.