Enterprise 'Tokenmaxxing' Crisis: Meta Burns 60 Trillion Tokens in 30 Days, Amazon Runs Internal AI Leaderboards
Tom's Hardware·high signal
Tom's Hardware and Fortune report an emerging pattern where Big Tech companies treated heavy AI token consumption as a signal of seriousness, leading to runaway costs. Meta ran an internal ranking called 'Claudeonomics' that registered over 60 trillion tokens in a 30-day window; Amazon set targets to get 80%+ of developers using AI weekly with an internal leaderboard tracking consumption. Gartner predicts AI agent software spending will reach $207 billion in 2026 (up 139% from $86.4B in 2025), but warns cheaper tokens won't translate to cheaper enterprise AI because agentic models consume up to 1000x more tokens per task than standard queries.