OpenAI Launches ChatGPT Personal Finance: Connect 12,000+ Institutions via Plaid, AI Reasoning Over Spending, Portfolios, and Financial Goals

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OpenAI launched a personal finance experience in ChatGPT for Pro users (May 15), allowing users to connect bank, brokerage, and credit accounts via Plaid (12,000+ institutions including Chase, Schwab, Fidelity, Robinhood). Users see a dashboard of portfolio performance, spending, subscriptions, and upcoming payments — then ask GPT-5.5 questions grounded in real financial context. Financial memories persist across conversations. This is the most aggressive expansion of ChatGPT into a non-chat product category, directly competing with Mint/YNAB.