Meta Launches 'Meta One' Subscription Brand Globally — Testing AI Tiers at $7.99 and $19.99

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Meta rolled out Instagram Plus ($3.99/mo), Facebook Plus ($3.99/mo), and WhatsApp Plus ($2.99/mo) globally on May 27, while testing AI-specific tiers under the Meta One brand: Plus at $7.99 and Premium at $19.99 in Singapore, Guatemala, and Bolivia. Meta AI will gain usage limits on extended reasoning and Thinking mode, with image/video generation capped behind paywalls. Creator and business tiers ($14.99–$49.99) are also testing in four markets with verified badges and content reach boosts.