Meta Eyes $200/Month 'Hatch' AI Agent — Vibe-Codes Tools and Handles Email/Scheduling in Direct Bid Against Anthropic and OpenAI

The Information·medium signal

Per The Information, Meta is considering charging up to $199.99/month for Hatch, a consumer agent (its version of OpenClaw) that builds software tools from plain-language prompts (e.g. 'build me a fitness tracker') and manages calendars and email. Tiered pricing including a free tier and 'Hatch Plus' signals Meta's push to make agents a subscription business beyond ads, with a broader US rollout targeted for July.