Salesforce Ships a Third Agentforce Pricing Model — 'Agentic Work Units' — as Agentforce ARR Nears ~$800M

SaaStr·medium signal

Salesforce now runs 3+ concurrent Agentforce pricing models, adding 'Agentic Work Units' (AWUs) as a productivity measure alongside roughly $2-per-conversation and conventional per-seat add-ons. Agentforce ARR reportedly grew from ~$200M in Q1 to ~$800M by Q4 of fiscal 2026 (≈169% YoY). The incumbent is deliberately hedging across consumption, outcome, and seat metrics rather than committing to one — a notable contrast to AI-native challengers picking a single per-resolution metric.