Incumbents Self-Cannibalize NL Analytics: Microsoft Deprecates Classic Power BI Q&A; Amazon Quick Generates Full Analyses From a Prompt

AWS Machine Learning Blog·medium signal

Amazon Quick's new Generate Analysis builds complete multi-sheet analyses from natural-language prompts, with early users reporting 90%+ reductions in dashboard-creation time, while Microsoft set the classic Power BI Q&A experience to deprecate in December 2026 in favor of Copilot-native NL. The dashboard-building motion that anchored BI seat licenses is being replaced by prompt-to-answer inside the incumbents themselves. The seat economics of self-serve BI erode when no one has to build the dashboard.