EU Rejects Apple's Siri AI Exemption — Gemini-Powered Siri Blocked for 450M+ EU Users

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The European Commission publicly rebuffed Apple June 9, saying its decision to withhold the new Gemini-powered Siri AI from 450M+ EU iPhone/iPad users is Apple's own business choice, not a DMA requirement. Apple had sought an 18-month exemption from DMA Article 6 interoperability rules, which would force giving rival assistants equal device/data access; regulators refused. EU Macs, Apple Watch, and Vision Pro still get Siri AI at launch.