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CROSS-CATEGORY: The 'AI Control Plane' Land Grab — Snowflake, Salesforce and Microsoft Race to Own Where Agents Run
Snowflake, Salesforce and Microsoft are each racing to be the single control plane where enterprise agents run and hold state — Snowflake renamed Snowflake Intelligence to 'CoWork' and positions itself as the control pane for AI, Salesforce centers Agentforce + Data 360, and Microsoft pushes Agent 365 as the governance/runtime layer. The lock-in is shifting from data and UI to the agent runtime and identity/governance layer, per SiliconANGLE's June 7 analysis of the Snowflake/Databricks/model-maker battle for the agentic client and back end.
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