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CROSS-CATEGORY: Distribution Flips From 'Own the App' to 'Graft Onto the Surface' — Slack, Copilot and ChatGPT Become the Channel
Shopify (synthesis: Salesforce/Workday/Shopify)medium signalA cross-category distribution pattern is hardening: instead of shipping AI as a new destination app, vendors are grafting agents onto surfaces users already inhabit — Salesforce's 'Add to Slack,' Workday's Sana AI inside Microsoft Copilot, and Shopify's Agentic Storefronts exposing millions of merchants to ChatGPT, Microsoft Copilot Checkout and Google AI mode. The moat is shifting from owning the app to being the agent that shows up inside the user's existing surface.
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