Salesforce Raises List Prices ~6% While Bundling 'Unlimited' Agentforce — The Clearest Answer Yet to 'Do Agents Count as Seats?'

Salesforce Ben·low signal

Salesforce paired a ~6% across-the-board price increase with unlimited Agentforce licenses on certain tiers — effectively folding agent usage into the seat rather than metering it separately. The bundling is a strategic bet that 'agents are free with the platform' beats per-agent metering for lock-in, even as Agentforce's own à la carte consumption pricing persists elsewhere — a live tension over whether AI agents are a line item or a platform entitlement.