Google DeepMind Takes Its First Film-Studio Stake — $75M in A24 to Co-Build Veo Filmmaking Tools

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On June 22 Google DeepMind took its first-ever equity stake in a film studio — $75M in indie powerhouse A24 — in a multiyear research partnership to co-develop AI filmmaking tools built on Veo, with A24 directors testing the tools inside live productions. Demis Hassabis framed it as building 'directly with' artists for 'authentic, meaningful storytelling,' though the deal drew immediate backlash from filmmakers. It marks frontier labs shifting from selling generic models to embedding research teams inside a specific creative vertical to shape workflows from the inside.