Lightfield CEO Keith Peiris Runs the Full GTM Loop Live: a Stalled Deal Unstuck, an Automation Written, and 10 New Prospects in Minutes

SaaStr·high signalXBlueskyLinkedInCopy link

At SaaStr, Lightfield co-founder Keith Peiris demoed his AI-native CRM live on a real, messy dataset running on Claude — connecting mail, calendar, a data warehouse, and a call recorder with no custom fields or implementation. Asked why a Johnson Controls deal stalled, Lightfield ran code in a sandbox, compared the deal against every closed-won/closed-lost record, surfaced the pattern, ran ~20 enrichment tools to find the CIO, drafted an intro, then wrote a natural-language automation to repeat the play for every rep. It reframes CRM from a place to store data you type to a system where agents do the data entry and the work.