Markets
Square Drops Merchants Inside ChatGPT and Claude — the Storefront Becomes a Protocol and the Marketplace Take-Rate Goes to Zero
On July 1 Square auto-enrolled eligible U.S. food-and-beverage sellers so a shopper can order from a Square merchant inside a ChatGPT or Claude conversation, with orders routing straight into existing Square POS, Kitchen Display and reporting — no setup, no added marketplace commission. Square is co-developing the Universal Commerce Protocol with Google for local ordering and delivery. The disruption target isn't a competitor app; it's the discovery/marketplace layer and its take rate that agents now route around.
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