Ofcom Moves to Hold Big Tech Accountable for AI-Fueled Scam Ads
Finextra·low signal
UK regulator Ofcom announced proposed fraud-fighting rules that would hold large platforms accountable for scam advertisements they carry. The push lands amid a surge of AI-generated scam ads and deepfake endorsements, making platform-level ad screening an emerging compliance surface. Relevant to anyone building ad-serving or trust-and-safety systems for UK-facing products.