Moonshot Halts New Kimi K3 Subscriptions 48 Hours After Launch — 'Our GPUs Are Feeling It'

TechNode (corroborated by SCMP, Reuters via Yahoo Finance, Global Times)·high signal

Moonshot AI suspended all new consumer subscriptions on July 20 after request volume in the 48 hours following Kimi K3's launch pushed its compute cluster to capacity, reserving remaining GPUs for existing paid subscribers. The company is splitting membership into two products — 'Kimi Membership' for general use and 'Kimi Code Membership' for programming — precisely because coding and agentic workloads make repeated model calls and are far more expensive to serve. This is the demand-side sequel to last week's K3 benchmark story: the capacity wall, not the eval score, is what open-weight Chinese labs are now hitting.