Adobe's Project Indigo pivots from 'natural look' to generative AI photo critique and background removal

The Verge·medium signal

Adobe's experimental Indigo camera app, launched last year explicitly to deliver a more natural SLR-like look for iPhone photography, now adds AI that critiques your photos and removes arbitrary backgrounds. The Verge frames it as an unexpected reversal of the app's original positioning. A useful case study in how quickly a computational-photography product's stated anti-synthetic premise erodes under generative pressure.