Hybrid Beat Pure Outcome Pricing: 37% of Software Companies Now Run Base Subscription Plus Metered Consumption

Monetizely (corroborated by Deloitte DART, Chargebee)·medium signal

Despite the outcome-pricing narrative, the 2026 State of B2B Monetization survey finds hybrid — predictable base subscription with variable consumption stacked on top — is the primary structure at 37% of software companies, while pure outcome-based pricing sits under 10% of AI companies. Deloitte published a June 4 technology spotlight specifically on the revenue-recognition accounting problems outcome pricing creates for agentic products. The seat isn't dying; it's being demoted to an access anchor with the AI work metered above it.