'Google Zero' Arrives: Business Insider Down 85% in Organic Google Traffic, Reddit Threatens to Cut Off Google's AI Access

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Semrush data covering June 2025 to June 2026 shows US organic Google search traffic collapsing across major publishers — Business Insider off more than 85%, USA Today down nearly half — with some now weighing opting out of Google entirely. Pew's study of roughly 68,000 queries found click-through to organic results falls by nearly half when an AI Overview appears, pinning the cause on Google's own zero-click answers rather than chatbot competition. Reddit, whose content Google licenses for about $60M a year, is threatening to block AI training access as the two renegotiate.