Lovable Ripped Out Gainsight and Replaced It With an Internally-Built Command Center Versioned Weekly

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At $400M ARR with under 200 people, Lovable replaced Gainsight with an internally-built customer success command center that it versions weekly, and rewired from quarterly to daily shipping. It also moved to outcome-based hiring ('show me your projects') and, because billing is consumption-based, revenue and customer value collapsed into the same metric. This is a named, specific incumbent SaaS product being displaced by in-house code at a company small enough that the build was cheaper than the seat license — the same pattern as Curative cancelling its $600K Salesforce contract, now in customer success tooling.