Webflow Says Answer Engines Now Drive ~50% of Visitors, Up From 10% a Year Ago — and Ships Agents That Rewrite Sites For Them
SaaStr (corroborated by Webflow AEO launch materials via GlobeNewswire)·medium signal
Webflow, which claims 18% of the top 2,000 websites, reported that answer engines now drive roughly 50% of visitors versus about 10% a year earlier, and that customers adopting its AI-assisted technical SEO auditing saw a 75% organic traffic bump. Its AEO agents measure citation frequency in AI answer engines, generate brand-specific recommendations, and ship the changes to the site with review-before-publish gates. If the 10%→50% shift holds, the entire SEO tooling category (Ahrefs, Semrush, Moz) is optimizing for a channel that halved in a year.