Markets
CROSS-CATEGORY: Agent Unit Economics Went Public This Week — $5K/Year, $254/Month, $0.50 Per Resolution
For the first time the numbers on the invoice are being published alongside the ROI claims: Vercel's lead-qualification agent costs roughly $5,000/year in infrastructure and tokens plus 20% of one engineer against ten replaced salaries; Replit's 10K marketing agent runs ~$254/month incrementally on Claude Haiku and Mini models; HubSpot's Customer Agent sits at $0.50 per resolved conversation against Intercom Fin's $0.99 and Zendesk's ~$1.50; and SAP told analysts it wants to "completely reset the price level" toward outcome-based agent pricing. The disruption argument has moved from capability to cost-per-unit-of-work, which is the number a buyer can actually put in a spreadsheet against a seat license.
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