Owner.com: Individual Rep GPTs Are a Trap — The Gap Between Centralized and Siloed AI Is Widening Exponentially

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Kyle Norton of Owner.com argued at SaaStr AI 2026 that individually-built rep GPTs produce gains that stay local and never compound, and that reaching what he calls Level 3 requires a shared, centrally-maintained context library across the revenue org. He framed the gap between companies that centralized AI infrastructure and those that let it proliferate per-seat as widening exponentially, not linearly. For builders, this is an argument that the durable product in the agent stack is the shared context layer — the same bet Databricks is making with Genie Ontology and Snowflake with centrally-certified skills.