GlossGenius Renamed Itself Genius AI on the Day It Raised $44M From Lux Capital
AlleyWatch·medium signal
The vertical SaaS platform for in-person service businesses — scheduling, payments, marketing, client management — announced a $44M Series D led by Lux Capital with Bessemer, Imaginary Ventures, L Catterton Growth, 2048 Ventures and StepStone participating, taking total raised past $125M, and simultaneously rebranded from GlossGenius to Genius AI. Dropping the category word from the name is the tell: a salon-and-spa vertical SaaS is repositioning as an AI company at the Series D, not the seed. Watch for this pattern in the rest of the vertical SaaS cohort raising in the back half of 2026.