Salesforce Ventures Backed Centralize's $15M Series A, a Relationship-Graph Layer Sitting on Top of the CRM It Bypasses
Centralize came out of stealth July 29 with a $15M Series A led by NEA, with Salesforce Ventures, Y Combinator, 20 Sales, Ritual Capital and angels including Stewart Butterfield, bringing total funding to $19M since 2023. Founders Rachit Kataria (ex-Meta) and William Wang (ex-Slack) built agents called 'Centra' that mine first-party call recordings, emails, calendar events and web sources into live org charts and relationship maps for multi-threading enterprise deals. Customers include CoreWeave, Cognition, Brex and Webflow, and the company says revenue grew almost 8x in the past year. The notable detail is Salesforce Ventures funding a layer that treats CRM as a dumb record store while the buying-committee graph, the part reps actually use, lives somewhere else.
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