Yahoo Rebuilt DSP Search Retargeting on Amazon Bedrock
AWS Machine Learning Blog·medium signal
AWS published an engineering breakdown of how Yahoo reimplemented Search Retargeting — a core audience-targeting product in the Yahoo DSP ad-tech suite — using Amazon Bedrock. It's a rare look at LLMs replacing a production ad-targeting pipeline rather than sitting beside one as a chat layer. Useful as a reference architecture for anyone weighing whether inference costs pencil out at ad-serving request volumes.
AWS Machine Learning Blogmedium signal