Tim Cook Says Heavy Siri AI Users Will Pay, on His Final Earnings Call as Apple CEO

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On Apple's fiscal Q3 call — Tim Cook's last as CEO — Cook said the LLM-powered Siri rebuild will have paid tiers: 'there will be people that want to use it a lot, and so we will have some kind of upgrade possibilities on iCloud+, where people can buy up the stack.' Apple reported $111.2B revenue, $2.01 diluted EPS and an all-time record $30.98B in Services. The new Siri is in the iOS 27 beta with a broader rollout planned for this fall; metering assistant compute through an existing storage subscription is Apple's answer to inference costs it can't absorb.