India's App Market Hit a Record $345M in Q2 as Users Start Actually Paying
TechCrunch·low signal
TechCrunch reported July 31 that India's app market generated a record $345 million in Q2 — a shift in the market that has long been the world's largest by downloads and among the smallest by revenue. For anyone pricing AI products, it is the first hard number suggesting the download-heavy/spend-light assumption about India is starting to move, though $345M a quarter remains small against US or Japanese ARPU.