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Meta Business Agent Started Charging $2.00 Per Million Tokens on August 1 — Roughly 40-50x Under Salesforce Agentforce's Per-Conversation Rate
Meta Business Agent exited free testing on August 1, 2026 and switched to a blended $2.00 per million tokens that bundles AI processing and message delivery. At a typical 20,000-25,000 tokens per interaction, a 10-turn conversation costs roughly $0.40-$0.50 against Salesforce Agentforce's flat $2.00 per conversation — across the 1 billion-plus daily business conversation threads Meta reports, that spread is a margin story, not a rounding error. The catch builders should price in now: Meta resumes per-message service charges inside the 24-hour window on October 1, creating overlapping bills for intelligence and delivery.
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