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The Verge: Reddit's Spam Fight Has Become a Fight Over What AI Chatbots Repeat
The Verge examined how 'generative engine optimization' — planting posts and comments on Reddit so chatbots cite them — has become a distinct discipline from SEO, including agencies creating purpose-built niche subreddits to earn AI citations. The tactics are deliberately subtle: a planted comment may accurately compare two competing products before steering toward the paying client, and bot accounts post genuine-seeming content for weeks before making a commercially useful recommendation. Reddit says improved automated systems caught 25,000 spammy posts and comments a day in Q1, using LLMs to spot coordinated patterns older filters missed.
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