Klaviyo Acquires Elias Torres' Agency, Making the Drift Co-Founder Its Chief Product Officer
TechCrunch reported August 5 that Klaviyo acquired Agency — the AI customer-operations agent startup Elias Torres founded in 2023 after Drift, which had raised $32M from Sequoia, Menlo Ventures and Felicis — for undisclosed terms, with Torres joining as Chief Product Officer. Klaviyo is folding it into two agent products already in market, Composer for campaign building and Customer Agent for post-sale support, with CEO Andrew Bialecki framing the goal as bringing it to 200,000 businesses. The tell for the category: an e-commerce marketing incumbent is buying agent capability and installing the founder in the product seat rather than a business unit — the acquisition is a hiring decision about product direction, not a feature purchase.
Source
↳ Follow the thread