A founder who spent five years building a product and publicly shared monthly revenue under #buildinpublic posted that competitors sprang up immediately as low-fidelity copies, and that one has now duplicated landing pages, pricing page, UX and documentation outright. It is a concrete data point on the cost side of the build-in-public playbook that dominates indie SaaS advice, and the thread is asking what legal options actually exist. Single-source founder account.