USA Today Co. Handed Its Audience Data to Palantir on Its August 7 Earnings Call as Search Traffic Falls
The largest US newspaper chain disclosed a Palantir partnership during its Q2 earnings call on Thursday August 7, with chairman and CEO Mike Reed saying it would 'strengthen how we collect, connect and activate audience data to drive more effective and faster monetization across our platform.' Concretely, Palantir's tooling will automate work previously done by hand — matching affiliate product links to relevant stories across a far wider share of content — and convert anonymous visitors into identified accounts for real-time targeted articles, ads, and subscription offers. Deal size and term were not disclosed; the practical effect is a publisher replacing a CDP-plus-analytics-plus-affiliate-ops stack with one vendor's AI platform.
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