Dispatch
Adobe built Brand Visibility out of the Semrush acquisition in a three-day hackathon rather than an integration program
On the August 14, 2026 Stack Overflow podcast, Meryll Blanchet, Director of Engineering for Adobe Brand Visibility, describes how Adobe fused Semrush's AI visibility product with its own LLM Optimizer into a GEO (generative engine optimization) product measuring citations and share of voice in AI answers. Rather than a large-scale infrastructure integration, Adobe used a three-day internal hackathon to ship customer value from the acquisition. The signal for builders: GEO tooling is consolidating into the incumbent marketing suites, not staying an independent category.
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