Markets
CROSS-CATEGORY: The Unit of Sale Is Now Openly Labor — $1/Hour in Convenience Retail, $0.50–$2.00 Per Resolved Ticket in Support, and Seat-Based Pricing Fell From 21% to 15% of SaaS in a Year
Octane's August 14 launch priced an AI store operator at $1/hr; the support category has already converged on a per-resolution band with HubSpot's Customer Agent at $0.50 (cut from $1.00 per conversation in April), Intercom Fin at $0.99, Zendesk AI Agents around $1.50 and Salesforce Agentforce at $2.00. A Pilot study puts seat-based pricing down from 21% to 15% of SaaS companies in twelve months while hybrid models climbed from 27% to 41%. Three different categories independently stopped pricing access and started pricing completed work — which means the comparison a buyer makes at renewal is no longer to another vendor, it is to a payroll line.
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