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YouTube filmmaking creators face backlash over unlabeled Higgsfield Seedance 2.5 promotions
Reported August 21, 2026, prominent creators including Matti Haapoja and Sam 'Kold' Kolder posted videos demonstrating Higgsfield's Seedance 2.5 video functionality without ad labels. Other creators then published screenshots of partnership offers from PR firms working with Higgsfield, and Kolder's video description carries an affiliate link giving 30% off an annual subscription. Neither creator nor Higgsfield answered The Verge's questions about whether the videos were paid. The pattern to watch is AI video vendors buying credibility through unlabeled creator endorsements rather than ad buys.
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