Anthropic's own weekly sales digest runs on Claude Code plus a BigQuery MCP connector and nine hand-written content rules
A field marketer at Anthropic wired Claude Code to the marketing data warehouse through a BigQuery MCP server, pulling from HubSpot, Clay and Salesforce to send a personalized Slack DM to every account executive each Monday with no approval step. The reliability work is the transferable part: nine explicit content rules accumulated from field feedback, a hard rule never to invent URLs so links render only on character-for-character matches from the source sheet, contact-title validation against event audience, and a header-row check before each run so the job survives spreadsheet column changes. Extending it to BDRs meant duplicating the prompt and changing one field, and customer success and alliances followed within days.
↳ Follow the thread