Markets
CROSS-CATEGORY: Three Independent Surveys Now Put Build-Instead-of-Buy Between 32% and 92%
McKinsey's State of AI 2026, covered by CIO Dive on August 27, found 32% of more than 1,700 respondents skipped at least one software purchase because they could build it internally with agentic coding tools, rising to 41% in technology and 39% among healthcare payers and providers. Temporal's State of Development report, published August 25 from 554 engineers, found 92.3% have tried building an app they would previously have bought, with 25.6% reporting substantial impact. Retool's February 2026 Build vs Buy report already put 35% of enterprises at having replaced SaaS with custom software, so three separate instruments across seven months are now measuring the same displacement rather than predicting it.
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