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Google Signed MrBeast to a Multi-Year Deal Putting Gemini and Fitbit Into His Videos
Google announced a multi-year partnership with Jimmy "MrBeast" Donaldson covering Gemini, Google Health and the Fitbit Air, kicking off with a wilderness survival video. It is a distribution play at the top of the funnel rather than a product announcement, and it is Google buying reach into an audience that does not read model release notes. Worth tracking as a signal of where consumer AI marketing spend is going now that model-vs-model benchmark marketing has stopped moving consumer adoption.
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