Lightfield Raises $47M From a16z to Rebuild CRM on the Premise That Salesforce's Schema Was Designed for Humans
Lightfield via PR Newswire (corroborated by SiliconANGLE)·high signal
Lightfield announced a $47M Series A on September 9 led by Andreessen Horowitz with Lightspeed, Coatue, Greylock, Maverick, Audacious and Alumni participating, taking total funding past $100M. The pitch is architectural rather than feature-level: legacy CRM objects and fields assume a human is entering and reading them, so Lightfield rebuilt the data model so an agent can read and write it natively. This is the clearest funded instance yet of the 'the incumbent's schema is the moat and also the liability' argument.