Markets
Roblox Will Let Prompt-Built Games Ship as Standalone Apps on Mobile, PC and Console, Breaking Its Own Platform Lock-In
At its Developer Conference on September 11, Roblox expanded "Build," its natural-language game-creation feature, from New Zealand only to Serbia and Singapore, added desktop access, an asset library and iterative control, and said creators will be able to release Roblox-powered games as separate apps on mobile, PC and consoles, with browser play via link planned by end of 2026. Roblox's entire economics rest on players staying inside Roblox to spend Robux, so letting prompt-generated titles leave the walled garden is the platform voluntarily unbundling its own distribution. Watch whether the monetization rails follow the game out the door or stay behind.
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